It occurred to me that many of you don't understand the importance of a good image of yourself in your marketing material. What are we selling after all? It is true that we are selling "you"... but even more so, we are selling an "emotion". Who cares what you look like? That is what it is, and beyond plastic surgery there's not much we can do about that.
What makes a person sexy isn't how pretty their features are or how "jaw droppingly" beautiful they are when they walk into a room, but... and listen to this carefully... it's the "fire" in their eyes... the confidence with which they carry themselves. THAT'S what makes people sexy.
We are drawn to successful people. Whether you are successful or not, looking successful is the key.
In your marketing material you MUST look successful.
Wardrobe certainly plays a part in this, although many headshots are cropped closer and you can't even see that.
Facial expression is the key. The message you send with your eyes is the key. We don't want the viewer to just like the photo of you... we need the viewer to "feel" the "emotion"... to get the message behind the expression... to want to do business with you.
read this:
http://www.cobizmag.com/articles/top-5-marketing-and-pr-blunders-no.-4/
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